Founded by a group of longtime members of the Giving Back organization who rose as top athletes and executives.
Founded by a group of longtime members of the Giving Back organization who rose as top athletes
and executives
CityX was built on a simple observation.
Europe’s professional clubs produce world-class talent, yet remain break-even assets with no scalable operating system. Athletes leave with no ownership. Clubs lose the value they create. The ecosystem stays fragmented.
CityX reverses this.
Founded by former pro scouts and long-time athlete mentors, CityX turns clubs into predictable talent engines and gives athletes a direct stake in the value they help generate.
The model aligns three forces that were never connected: capital, athlete image, and a standardized talent pipeline.
CityX invests in break-even clubs, installs its franchise playbook, and connects them to an international marketplace of scouts, colleges, and sponsors. Talents rise. Clubs grow. Athletes become owners.
CityX is building the first continental network of talent-powered, investable professional clubs.
CityX is born from the Giving Back movement, a thirty-year lineage of athlete mentorship, scholarships, international camps, and a global network built on one constant: Never Forget Where You Come From.
The founders, coaches, executives, scouts, financial experts, and athletes behind CityX come from that same system. They share the same operating culture. They share the same duty to turn talent into long-term ambassadorship & social impact.